Our Story
Visiting restaurants across Dubai, we noticed something unfair. Customers were paying inflated prices on delivery apps, while restaurants were losing up to 30% of every order to aggregator commissions. To survive, restaurants increased menu prices online — and in the end, customers were the real losers.
That’s when we created innoQ and FoodDeals.ae. Inspired by F&B industry in some countries, where dining out is often as affordable as cooking at home, we set out to build a fairer system. One where families could enjoy more meals together, restaurants could thrive with steady daily orders, and food prices would remain reasonable for everyone.
Our Mission
Helping make food prices more reasonable by connecting restaurants and customers directly — Same Restaurant, Same Food, ALWAYS better prices.
Customers benefit from paying real menu prices, while restaurants keep more of their profits and build stronger relationships with their diners. With fairer pricing, people dine out or order online more often, restaurants get more daily orders, and both sides win in a healthier food ecosystem.
Our Vision
By 2030, FoodDeals will empower over 100,000 restaurants worldwide to connect directly with their customers, saving them billions in lost commissions. We aim to make dining out and ordering in at least 20% more affordable than aggregator-driven platforms, so families choose restaurants more often over home cooking. Our goal is to shape a culture where 1 in 5 meals in our target markets is enjoyed through FoodDeals-powered restaurants — building a fairer, more connected, and thriving food ecosystem for everyone.
Our Values
🌍 Fairness
Food should be priced fairly. Customers pay real menu prices, and restaurants keep more of their earnings.
💪 Empowerment
We give restaurants the tools to grow independently, owning their customers and profits.
👨👩👧 Community
Meals bring people together. We make dining out and ordering in more accessible, so families and friends can connect more often.
🚀 Innovation
We use gamification, smart tech, and seamless systems to make food discovery exciting and ordering effortless.
♻️ Sustainability
By helping restaurants get more daily orders, we reduce waste and create a healthier ecosystem for all.
CEO Message
Dubai is home to more than 13,000 restaurants and cafés, yet many of them operate under capacity. Not because there isn’t demand, but because the system is broken. Aggregators take up to 30% commissions, forcing restaurants to inflate prices — and in the end, customers pay the price.
At FoodDeals powered by innoQ, we believe food should be fair. When customers pay real menu prices, they order more often. When restaurants receive more daily orders, overheads get divided, efficiency improves, and they can either quote better prices or enjoy healthier profits. In this cycle, everyone wins — customers, restaurants, and the entire economy.
That’s why we built FoodDeals: a platform where onboarding is simple, commissions are capped at only 2 AED per order, and restaurants stay in control of their brand and their customers. With gamifications, smart marketing, and direct customer connection, we’re creating an ecosystem where food becomes as affordable and natural as cooking at home.
Our mission is to make food prices fairer, and our vision is bold: by 2030, empower 100,000 restaurants worldwide, make meals at least 20% more affordable, and reshape the dining culture for millions of families.
I invite you — restaurant owners, café managers, and food entrepreneurs — to join us. Together, we can break the commission barrier, grow your business independently, and create a dining culture where both restaurants and customers thrive.
Let’s make food fair again — and let’s do it together.
— CEO, FoodDeals
